Traditional marketing techniques can help you generate some business and get consistent listings, but most homeowners receive the same marketing from every agent in a hot market. To get ahead, consider using other real estate farming strategy, such as paid ads and Email campaigns. However, it would help if you did more than send emails to have a significant impact.

Email

To dominate real estate farming, you must have a consistent message for your target audience. This can be accomplished by carefully planning your outreach so that you can reserve face time with your clients. Emails, postcards, neighborhood websites, and social media groups can all effectively reach your target audience. Please note the value of each message to your target audience and consider it when crafting future messages.

Emails are an excellent way to generate leads within a geographic farming area and move them through the customer funnel. You can also use email to stay in contact with people by sending updates and information on the housing market. This will keep your name in front of prospects and keep you in their minds.

Postcards

Mailing postcards to local communities is an excellent real estate farming technique. Postcards are more visually appealing than letters and grab recipients’ attention. Some title companies and lenders will help you subsidize postcard mailing costs if you partner with them. Ideally, it would help if you mailed your postcards quarterly or more frequently.

Make your real estate farming campaigns more effective by making your messaging consistent. Use your social media accounts to post content regularly, send out postcards, and hand out door hangers. This will help you generate leads and build your brand.

Facebook Group

Facebook can be an effective tool for real estate farming, especially in communities where residents are active on social media. There are many Facebook groups and homeowners associations that cater to neighborhood dwellers. In addition, there are also neighborhood-specific websites. One strategy for dominating a Facebook group is to promote neighborhood-specific web content.

Set up a Facebook group and use it to interact with residents. It is a great way to meet people who share your interests. Facebook groups allow you to connect with residents and businesses in your area. The group can grow into a hub for local information, attracting new residents to your real estate page.

Paid Ads

Paid ads for real estate farming are a great way to generate leads, but you must use them wisely. Facebook has excellent features for targeting specific geographic areas. The right ad can capture leads who are most interested in your content. You can also use regular paid ads to reach people in your area.

Mailing postcards to neighborhoods your real estate farming services serve is also an excellent way to draw attention. Postcards are much more likely to be opened and read than letters, so choose a size that captures the recipient’s attention. You can also partner with preferred lenders or title companies to cover the costs of postcards. You should mail your marketing materials at least quarterly, and preferably more.

Open Houses

The main benefit of holding an open house is that more people will see your property. This means that you’ll get more serious buyers. However, there are also drawbacks to hosting open houses. If you’re still living on the property, having a crowd of strangers in your home may be uncomfortable.

A real estate farmer must pick the right area to focus on to get the highest return on their time. They also need to choose a location with a low amount of competition. This way, they’ll be the first agents homeowners think of when selling their property in the future.

Social Media

Social media can be your best friend when producing quality real estate leads. Its popularity far surpasses other digital marketing tools. 77% of estate agents use social media to engage with their clients and potential customers. You can grow your business organically by creating a solid social media strategy.

The key to success with social media is consistency. It takes time and effort to grow an organic audience. While it’s essential to post content often, avoid bombarding your audience with sales pitches. Instead, use the 80/20 rule: be helpful to your audience 80% of the time and promote yourself 20% of the time. If you can show up consistently and provide helpful content, people will be more inclined to connect with you when they’re ready.